Neeraj Chopra was on Wednesday appointed as its brand ambassador by Tata AIA Life Insurance. Chopra had won a gold medal in the javelin throw event at the recently concluded Tokyo Olympics. Tata AIA said the partnership with Chopra is a multi-year brand partnership.
New Delhi. Tata AIA Life Insurance on Wednesday appointed Olympic gold medalist Neeraj Chopra as its brand ambassador. The company has signed a multi-year deal with Chopra. The company said the purpose of appointing Chopra as the brand ambassador is to promote health and fitness among policyholders and increase penetration in tier II and III cities.
Chopra had won a gold medal in the javelin throw event at the recently concluded Tokyo Olympics. Tata AIA said the partnership with Chopra is a multi-year brand partnership. Over the next few years, Chopra will support Tata AIA’s efforts in providing the best-in-class life safety and health and wellness solutions to its consumers across the country.
The company said that the current COVID-19 pandemic has further increased the need for life and health insurance. Venky Iyer, Executive Vice President and Chief Distribution Officer, Tata AIA Life Insurance said that Chopra, a Vishisht Seva Medal (VSM) winner in the Army, epitomizes excellence and commitment to serve the nation.
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